Innovation

Menasha Corporation companies have a history of innovation that goes back more than 150 years – starting with woodenware…moving into corrugated boxes…then into plastic pallets and containers and pharmaceutical packaging…and more recently, logistics and marketing services. 

The culture of innovation is thriving within Menasha.  We have a very creative and talented group of employees who develop new products and services by literally becoming part of our customers’ thought processes, bringing forth innovative packaging, marketing and logistics solutions that allow our customers to continue to grow and prosper in a challenging global marketplace.  That creates value for Menasha, our customers, and our shareholders.

But innovation isn’t just a matter of coming up with new ideas.  You need to be able to make them work, create a defensible position and successfully bring them to market.  We have a passion for improving packaging products – here are a few examples:

• Developed a patented display roller base with customized Pack ‘N’ Stack display that helped a leading producer of cereal and convenience foods improve its return-on-investment and rejuvenate breakfast food sales.  (Menasha Packaging)
• Utilized Radio Frequency Identification (RFID) tracking to test produce container tracking applications, allowing customer to optimize levels of freshness for consumers. (ORBIS)
• Introduced anti-fraud, antidiversion and anticounterfeiting products that add significant value to patient safety, brand protection, differentiation and supply chain efficiencies for pharmaceutical manufacturers. (Cortegra)
• Developed a new point-of-sale initiative for one of the largest providers of prescriptions and related healthcare services – marketing on prescription receipt panels – which allows targeted communications to patients based on demographics, therapies and disease states. (LeveragePoint Media)